NEIS announces the official roll-out of the “Meme the Media” project — the last Monday of each month, which will become the permanent day for future sessions.

The purpose of MtM is for the safe-energy/anti-nuclear movement to reclaim the media messaging on nuclear issues.  We will put out OUR memes, in OUR language; and we will confront greenwashing, linguistic detoxification, and other glaring media misrepresentations of nuclear power in the media of all forms — MSM, online, social media (Facebook, Twitter, TikTok etc.), YouTube comments, etc.

Sessions will be conducted on ZOOM, and will occur on the last Monday of each month at 7 p.m. Central time.  You will be required to REGISTER for each session using this link.

At each session, we will:

1. target 1 or 2 current egregious media misrepresentations found in print or electronic media that need “correcting”
2. in small groups using “breakout rooms”, we will develop short, pithy, informative responses/corrections/critiques of the identified media targets.
3. back in the full group, we will review these, and then post/send them immediately to the targeted media source
4. NEIS will provide the following:

• • 1-2 media “targets” or time-sensitive issues needing to be addressed; alternatively —  you can come with one you have seen in the media that you want to address (you will need to research and bring with you all the contact links and information if you choose this option)
  • information on the ways to contact that media source (e.g., criteria for letters-to-the-editors; links to “comments” sections, let-eds, e-mails of reporters, etc.)
  • short, bullet-point phrases and alternative memes on the identified issue/target that you can use; or, to be modified in your own language in your small working group

The sessions will follow this format:

1. presentation of the selected topic — a short briefing on the issue, and then identification of the media target(s) for the evening
2. break out sessions of 2-3 individuals, tasked with writing up the response(s)
3. reassemble to go over the draft products as a group, make corrections, take suggestions for re-writes
4. send the responses IMMEDIATELY

If you are sick and tired of nuclear being described as “clean, green and emissions-free,” or Jennifer Granholm running around the country gushing about the need for small modular nuclear reactors, or Bill Gates’ new whizz-bang reactor that eats radioactive waste while whitening your teeth — then THIS project is for you!  As the old activist saying goes:  Don’t get angry.  Get EVEN!